Bageterie Boulevard is a trendy, dynamically developing concept of fast food restaurants with French charm. A baguette specialty, this brand was started in Czech Republic and is expanding at an ever increasing rate to Slovakia, Germany and United Arab Emirate. This restaurant caters to the busy urban people who will not accept compromises, despite being in a hurry.
Objective: To launch the brand in the Indian market.
In the Indian context, people don’t like eating breakfast outside and tend to skip it due to the fast pace of life.
Concept: Breakfast delivered at consumers convenience. Bringing baguette experience to India.
Print advertisements to create a buzz about the brand panning over different mediums:
Ambient advertising to launch the brand (location chosen: New Delhi metro):
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Microsite concept: www.ungroggymornings.com
An interactive website which connects to the main site
© 2017 Ayushi Teotia
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